In the heart of London's financial district, I sat down with an executive coach. During the conversation I learned that he earns ten times the money other executive coaches receive. Knowing he's not a "big name" author or speaker, I asked him how he could charge so much more than others. The reason, he explained, is the expertise he brings to his clients.
He doesn't just coach. "Coaching is a commodity that a lot of people provide", he explained. "What I bring are results, real value, that comes from my expertise in business and as a coach."
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