What's Your Expertise

In the heart of London's financial district, I sat down with an executive coach. During the conversation I learned that he earns ten times the money other executive coaches receive. Knowing he's not a "big name" author or speaker, I asked him how he could charge so much more than others. The reason, he explained, is the expertise he brings to his clients.

He doesn't just coach. "Coaching is a commodity that a lot of people provide", he explained. "What I bring are results, real value, that comes from my expertise in business and as a coach."

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Blinded by Experience

Our experience is an asset as well as a liability. It gives us grids or categories in which to make sense of the world around us. But it also "colors" what we see because we make false assumptions based on previous experience.

There are ways to use your experience to see clearly.

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