It's said that 90% of decision-making is based on emotions. I see most decision-making as a product of our underlying motivations: we want something, or we want to avoid something.
Motivations based on social status, security, or pleasure lurk under the surface of the decision-making process. By drawing out motivations you can help people to make better decisions.
Read the whole article here, and comment below.
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For Core Coaching Skills program participants (past or present), we'll have a Coach's Cafe teleclass to discuss this article.
http://coachs-cafe.blogspot.com/2009/11/nov-decs-coachs-cafe-announced.html
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