Culture, Coaching, and the Brain

A few years ago my buddy Takeshi told me about Geography of Thought, a book that makes a case that East Asians and Westerners (Americans) think differently. Great book. I review it here.

I've also been hearing about how neuroscience has been discovering the physical reasons for why coaching is effective. See here.

Now neuroscientists are finding physical evidence of cultural patterns in our though processes. See here.

All very fascinating with huge implications to how we work cross-culturally. For me it increases the expertise needed to coach across cultures. If perceptions and thought patterns are seemingly hardwired into our brains by culture, then the coach better understand that and be able to tap into the strengths of that wiring.

What are your thoughts?